I actually love going through my email. Today, for instance, I received a discount from Amazon due to its #1 ranking in the Harris Poll on corporate reputation. That’s quite an accomplishment — I believe we all love to experience good customer service and we like working with reliable companies. Goodreads also notified me that I’d won a book giveaway — I visit Goodreads every day these days, shelving books and updating my reading progress. This means that I receive notices of giveaways and more in my email box. And then there’s this article that I read thanks to an email from MDG Advertising pointing it out. By Meg Prater, it tackles the topic of branding and building loyal fan bases. I do recommend reading it. You’ll learn more than just the fact that IKEA sells over three million meatballs EACH DAY.